What began as a single store startup in Faisalabad is now easily Pakistan’s most iconic fast fashion retail force. Today, Chenab has only one store in Pakistan and is also the first Pakistani fashion retail brand to successfully establish a global footprint in the Pakistan.
Indeed the brand was established by Founder and Chief Executive Officer Malik Adnan Saeed in 2012 with a vision to revive the ancient craft of the handloom, reinterpreting it within a more contemporary and fashion focused context, to suit the high street. This ethos is now manifest within all of Chenab’s designs and brands. From fast fashion for men, women and children, to accessories and a home line, Chenab’s products are instantly recognizable and sought after for their distinct global ethnic inspiration.